AVOS’ VODKA

PACKAGING — ADVERTISEMENT, IDENTITY SYSTEM, LABEL DESIGN

Exploring typography and color further, I dove into baugasm for some inspiration on gradient manipulation learnings. Ideating something new that would push what is already on the shelves a bit further, Avos’ Vodka was created. Adding personality into the brand, the slogan “Embrace the unknown,” helped add more life into the marketing collateral that was cohesive with the branding. The word Avos’ is ingrained in Russian culture and lifestyle. Avos’ means “maybe” and with that, the ability to simply trust in sheer luck and embracing that uncertainty.