KEEP THE FIRE ALIVE

IDENTITY SYSTEM — LOGO, BRAND GUIDE

Keep the Fire Alive (KTFA) is a substance abuse and suicide prevention program designed for Native youth under the Indigenous Peoples Task Force. For this client, a logo was created inspired by artwork done from student’s and other artist that are part of their recurring programming. Along with the logo, a brand guide for print use and marketing purposes was also designed for future usage of a cohesive identity system. Focusing on the sketches made by the students and artists involved, the final logo was designed to be as close to the original idea as possible while also simplifying some of the details.  The goal with these edits was to further achieve a strong, and timeless branding system for the task force to continue using as they grow. To elevate the versatility of the logo, a secondary patch was designed containing only the flames for use on social media, or other collateral.